If you believed that email was no longer an effective marketing technique, you were wrong! Other marketing methods have appeared and taken over email marketing. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Read on to find some helpful hints to get your campaign off the ground.
Don’t send unsolicited email marketing messages out. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Create one clear message per email. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Create a message, keep it short and make your point. This will attract more readers which will translate to more customers. People like things to be simple.
One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. In fact, referral programs are great in growing both your customer base and email base.
Use A/B testing to test out different combinations in your subject line. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You can learn which subject wording is most influential in getting your customer base to open your messages.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start sending out what is considered spam, the results aren’t going to be very good. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.
Only use an opt-in list when sending email marketing to your customers. If you don’t have permission, people will not trust you and you will build a bad reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Make sure your recipients know what to do. Your subscribers should know exactly what you want them to do in each email you send out. If the email contains links, make them stand out and also provide instructions on how to use them. Include these sections in the top and the bottom of your message.
Use pre-header material to enhance the preview of your emails. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. Several popular email clients, including gmail, display this information on the same line as the subject, so it can grab the reader’s attention.
The venerable marketing email still has plenty of life left in it, as you can see. Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time.