Many of your younger family members are probably on Facebook. You may be surprised at who is on Facebook. You need to determine if your customer base uses Facebook. If they are, marketing here is a must, and this article will show you how.
When using Facebook, think of it as a strong platform for sharing quality content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in this way. Spend time producing quality content and use your page to promote these posts. You will discover that Facebook has the ability to draw lots of traffic.
Answer any questions and respond to comments on Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Additionally, post a link to an article on your site if it can answer their questions.
Do not forget your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. A respected audience is a happy audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
If someone ‘likes’ your Facebook page, give them a deal. A page with many likes will get more attention. Try to give a way free items if they are going to ‘like’ your Facebook page. This will grab people’s attention rather than asking them to like the page. If they want the item you’re giving away, they won’t mind subscribing to your page.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network is extremely popular, but some age groups or subcultures prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
You don’t want to be sharing updates that are not actually related to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Personal news and interests should be kept for a separate personal Facebook page.
Don’t forget why you created a Facebook page. It shouldn’t be because everyone else has one. Is your page informing your customers on your latest deals, sales and promotions? Or perhaps it is so that they may contact you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Respond to the questions and comments on your Facebook page. Both comments posted publicly and those directed to you via email are worth responding to. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more effort you put in, the more profit you’ll get out.