Search Engine Optimization: Do You Know It All?

If you want to drive traffic to your website there is no better way than to optimize it for search engines. If you rank highly on Google for keywords that closely apply to the topic of your website, you will not only get a ton of new readers, but they will be interested in your content. We’ve included a few ways you can get started below!

You can improve your websites search engine optimization by keeping up-to-date with the way search engines index websites. Search engines are always refining the algorithms and procedures they use to evaluate websites and filter out spam. By researching developments in this area you can ensure you are always doing all you can to improve your site’s position on search engine results pages.

You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. If other local businesses in your area don’t have this, you will stand out like a shining star from the crowd.

To search engine optimize your website, avoid using navigation menus that utilize JavaScript, forms or CSS. These types of navigation menus can’t be crawled by search engine spiders. If you must use one of these types of navigation menus, be sure to duplicate your site navigation, as normal hyperlinks, in the footer of each page.

To increase your website’s search engine traffic, be sure to add new content regularly. Updating your page means that search engines will crawl it more often and that your site will receive a higher page ranking. New content also means new keywords, which will give users more ways to discover your site.

If you are trying to search engine optimize a blog, consider enabling comments. Some people turn off comments for fear of spam, but by allowing visitors to comment on articles within your blog, you can get free, unique content for your blog. Search engines love unique content, so comments can help your blog rank higher in search engine results pages.

First of all, your website has to be registered with the search engines, which doesn’t happen automatically. Some people may mistakenly think that this automatically happens. Periodically you will want to check in to re-verify that your website is still coming up in search results. Though your page may be far back in the results, knowing you are showing up is important.

Spelling and grammar really do count, especially if your product is information. Have someone proof-read your entire site to avoid embarrassing errors. Not only do mistakes make your work look less professional, but they can result in unintended meanings and confusion over exactly what you are selling and what the terms and guarantees are.

If you implement all of the above tips and tricks you’ll definitely be able to optimize your website and bring a whole new audience of people who are truly interested in your content. This will increase ad clicks, sales, newsletter sign-ups and increase any other monetized part of your web site’s income.…

Continue Reading